First Spring Fair to be organised in cost-effective, efficient manner
The Government Office has issued a notice conveying the conclusions of the Government Standing Committee at a meeting on organising the first Glorious Spring Fair in 2026.
The fair is jointly organised by the Ministry of Industry and Trade, the Ministry of Culture, Sports and Tourism, the Ministry of Agriculture and Environment, the Hanoi and Ho Chi Minh City authorities, and Vingroup.
Held on a national scale, the 12-day event brings together thousands of domestic and international organisations and enterprises, providing a platform for Vietnamese companies to present their capabilities and products, seek partners, expand markets and promote exports.
The fair is also to honour and promote high-quality Vietnamese goods, while supporting the production–distribution–consumption value chain and creating a vibrant shopping environment ahead of the Lunar New Year.
Covering about 100,000 square metres of indoor exhibition space and more than 45,000 square metres of outdoor space, the fair features 10 exhibition halls, each around 10,000 square metres, with some 3,000 standard booths alongside areas dedicated to cultural activities, cuisine and hands-on experiences.
A highlight of Spring Fair 2026 is its “journey across Vietnam in spring” concept, which blends trade promotion with cultural and experiential elements. The fair is divided into eight major zones, each showcasing distinctive features of different regions across the country.
The first Spring Fair, running from February 2 to 13, builds on the success of the first Autumn Fair held in 2025. Organisers expect the event to become a key fixture in Vietnam’s early-year trade promotion calendar, helping strengthen brand recognition for Vietnamese products and enhance supply–demand linkages.
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